They told him to present himself as less arrogant and cocky. This time, he stands in the center of the stage of the elegant Maxxi Auditorium in Rome to present the book Avanti (“Ahead”), already widely anticipated by the newspapers. And the first thing he admits is “we were wrong.”
But immediately he adds “the communication”: The most he admits is his mistakes in speech, not in facts. He was wrong “in proposing a cultural revolution as the one we have (partially) carried out with a communication style that is closer to a supermarket ad than a political project.” In short, he is sorry he looks “more like the salesman than the statesman,” but he has nothing to regret about “the reforms we have really made. Many well done, some not so much,” but the problem was the “destructive counter-narrative.”
Renzi wanted the first public launch dedicated to the press. “Just for you,” he squeaks, offering it to reporters. But “you” is scarce. It is a half empty room. Even the ordinance retinue is undefended; there they are Richetti, Rosato, Bonafé, Bonifazi, etc. — but the congressmen excused themselves; votes are being carried out in the chambers. Some new entry of the secretariat navigates in the first row among empty seats. And for the first time, many reporters did not bother to attend.