The goal, just days before the June 26 elections, is very clear to all activists and sympathizers (who organize daily events, like bike rides and debates): the overtaking of the socialist PSOE and the positioning of Unidos Podemos as the second force in the country. Thus, the “final push,” the “last minute” of the election campaign, the widespread activity.
The electoral campaign of Unidos Podemos was an example of the use of traditional methods: knocking on doors. It was the result of very serious and reasoned organization, combined with the most modern techniques of social media and political marketing, in addition to all the slogans repeated ad nauseam: “The smile of a country.” Just Thursday in Madrid, there were four or five different initiatives. The paraphernalia was concentrated mainly in those areas where a handful of votes can determine the victory of a representative. Two days ago, Iglesias went to Guadalajara where the candidate for the constituency is Ariel Jerez, a friend of the Podemos leader, born in Argentina and a professor of political science, as well as a great connoisseur and scholar of the “movements.” For the first time, Iglesias — after public meetings and television appearances — made the classic “dip in a sea of people,” more typical of traditional candidates’ meetings, walking in the street to reach the last undecided voters.
In the last election in the Castilla-La Mancha region, the district of Guadalajara was lost by Podemos by only 800 votes. It seems that Rivera’s visit two days before the vote had an impact, and Ciudadanos grabbed the seat. Unidos Podemos studied scientifically the poll results from Dec. 20 and has been acting on the basis of that outcome, focusing where a few votes can move the important balance in terms of positions in the 350-member Congress of Deputies.