Mark Zuckerberg has always had both great ambition and borderline neurotic attention to Facebook users’ reactions every time he releases algorithm updates to rake in more data. That’s why he announced campaigns to fight fake news, racism and xenophobia, all of which could pollute the regular flow of data on the network.
Zuckerberg started Facebook to develop a global community governed by political correctness, where people could express themselves without harming other users’ dignity. While he might share a democratic and cosmopolitan vision, the only thing that really matters is that money keeps flowing into Facebook’s reserves, and that — some analysts claim — earnings are proportional to the degree of morality and transparency the social network is managed with. It doesn’t matter if data is then packaged and sold to the highest bidder behind closed doors.
At the end of the day, Facebook’s terms and conditions establish that individuals transfer ownership of their personal data — photos, posts, videos — to Mark Zuckerberg, who can then process it as he pleases.